This is a very important part of making your SEO campaign a winner. Optimization of your website is both a one-time project working off of a checklist, and an ongoing process that changes as your SEO campaign achieves momentum.

Our view on the optimization of your website when you first hire us is to get the foundation ready for aggressive, managed SEO activities.  This means that the basic technical optimization activities that any SEO agency or SEO contractor would perform are completed initially on your website.

Once your website is ready, we get into full campaign optimization to support the keywords from your target list. This usually involves also adding a large number of pages to your website, usually in a new section or two, to support optimization for the Google Local algorithm. This is something unique that we do using our Dynamic Content tool, and we recommend you talk to us to understand fully what we do to optimize your website the first time for an SEO campaign.

Why do we add a couple hundred to thousands of new pages to your website? It's for a few very important reasons. During the course of an SEO campaign, we have to revise and sometimes make major changes to large amounts of the total text content in your website in order to disrupt the way your website looks to the search engines. It's a technique we use to force your website to move forward in search results for highly competitive and challenging keywords.

Most clients do not want their main written content on their main pages constantly changed and messed with in major ways. On medium and larger size firms, that text has been painstakingly written by someone on their team or at an outside agency on a paid project. Our goal is always to deliver you maximum SEO results without impacting that important selling content.

The sections and pages we add to your website are where we get to influence major variables related to the text content in your website. We are almost always installing a Service Area section in every website where we build a large number of geo-targeted pages with text generated by our Dynamic Content tool.

In these pages we efficiently control important variables like the number and structure of internal links in your website, the keyword density of your website, the total total amount of unique, non-duplicate content in your website, etc. These variables are heavily analyzed by search engines like Google to develop their own view on the topics your website is really focused on, and how your website changes in focus over time. When we make global changes across these controlled sections at timed points in your campaign, we can create strong movements forward in the rankings of your target keywords.

This is just another way to optimize your website in an ongoing fashion in order to get really good SEO results efficiently. It's one reason why the monthly fees for our SEO services are ultra-competitive for the amount of work and powerful tools working on your behalf.

The tools we've developed help us to work smarter and faster, meaning you pay less than others in our space that do this type of work page by page manually.


Our Initial Website Optimizations

We use a simple, common-sense optimization approach to prepare your website for managed SEO activities

Our optimization process is simple. Fix the foundation first from a technical standpoint, and then optimize specifically to support continuous growth in campaign keywords and their derivatives.

Technical Optimization

  • Proper HTML Markup
  • Content Review
  • URL Slug Structure
  • Analyze Website Structure
  • Audit & Fix Website Errors (broken links, duplicate content, layout errors, PHP errors)
  • Fix Technical SEO errors (title tags, metadata, link attributes, etc.)
  • PageSpeed testing & optimization
  • Google Search Console / Other platforms confirmation/installation
  • Google Analytics confirmation/installation
  • XML Sitemap confirmation & resubmission

Campaign Optimization

  • Content revision & expansion (for keyword support)
  • Proper Header elements (RSS feed, Robots.txt, Sitemap declarations)
  • Headline/Subhead structure (H1, H2, H3, H4)
  • Generation of Internal Blog Schedule & Titles
  • Deployment of Dynamic Content plugin
  • Deployment of other required custom SEO functions
  • Deployment of Service Areas & any other hidden pages or content injections
  • Build content map with identified link building targets